First Comes Love: The Genetics of Attraction

A date invented by trade or the result of globalization? A celebration of true love? A day created by the chocolate and candy industry?

Whatever Valentine’s Day is for you, the date is still a recurring reason to go out for dinner, purchase bouquets, and ultimately, an excuse to have a date. And extendable to almost any field, we instantly find unique Valentine’s Day offers in companies of the most diverse, from gyms to credit companies. The market is finding new ways to leverage science and technology to help consumers gain a competitive advantage in a new field.

Gain a competitive advantage over another candidate

Mobile apps and dating websites have gone from being used by a few to being part of many people’s lives. Statistics vary, but data says that a third of modern marriages start on the Internet. For example, the operation of Tinder, choosing people who are shown to you based on an algorithm of matching between people and their tastes, has become something that is known to everyone. The famous series, Black Mirror, has developed an episode, “Hang The DJ” from season 4, which deals with the implications of algorithm-based matching.

The era of “technology-assisted” pairings is booming, and those using these options know that it’s not about how many fish are-in the sea but how to find the right fish.

So if people are lucky enough to be matched based on preset preferences, what about genetics-based comparison? Right now, there are a lot of companies that are prepared to get your money, offering results in dubious categories, such as “probability of attraction.”

The key may be in the smell.

But wait! There is also good news for those who need to find a partner effectively.

For example, a study concludes that there is a correlation between HLA (human leukocyte antigen) and being attracted to another person. Simplifying, “humans can also discriminate olfactory stimuli related to HLA.” To simplify further, there is some evidence that humans can detect through smell the proper companions.

Carrier status of a person

In addition, as genetic information becomes more and more readily available, potential partners may consider carrier status when pairing. Specific communities are using this information to make decisions when starting to create a family.

Don’t hold your breath

.It will be long before consumers can mark their genetic compatibility the way data is currently cross-referenced on mobile dating apps. We’re still far from being able to ask, “what is your main histocompatibility scent predicted?” For now, you have to settle for “what is your sign?” Whether you are immersed in searching for an ideal partner or looking from your armchair, have fun on 14 February!